Berlin, James A. Rhetorics, Poetics, and Cultures : Refiguring College English Studies. Urbana, Ill.: National Council of Teachers of English, 1996.
Introduction
The influence of structuralist and poststructuralist theories in the humanities, social sciences, and even the sciences—what Jameson has called the linguistic turn—can be seen as an effort to recover the tools of rhetoric in discussing the material effects of language in the conduct of human affairs. (xvii)