Part III: This bit about Reagan is fascinating in light of the reign of Donald Trump.
“He was able to produce ideological effects by non-ideological means, a global shift in the political direction of the United States by falling apart. His means were affective. Once again: affective, as opposed to emotional. This is not about empathy or emotive identification, or any form of identification for that matter.” Reagan politicized the power of mime” (102). ***Wow! This is Trump! Seriously!